Spring is here, so it’s time for some cleaning. With just a little elbow grease, a few small changes could make a big difference. Make it a point to follow these tips below so your site doesn’t go stale.
Call Visitors to Action
Hopefully you have a call to action on your site. If not, add one! If so, don’t be afraid to play with this and adjust the size, color, or position. If you’re feeling particularly adventurous, you can even change the actual text itself. This is one element in particular that would benefit from A/B testing or good old fashioned researching.
Pick a Cleaner Font
With so many free, web-safe options available from Google Fonts, there’s no excuse to let outdated fonts linger on your site. Updating to a cleaner, modern choice can make your text easier to read and just make the site more inviting overall.
Re-Visit Your Color Choices
Is your site using standard default colors like black, blue, and red? Colors of your titles and links can be changed so easily, that there really is not an excuse. Even if your site elements are using customized colors, don’t be afraid to switch up your color combinations.
Show Some New Faces
If you’ve got any kind of photography on your site—stock, editorial or personal—don’t be afraid to show some fresh faces. With photos playing such a huge role in websites, be it as a full size background or as an attention-grabbing slideshow, take the opportunity to update these.
Check Your Navigation
Make sure your site can be navigated easily and efficiently. If you’ve noticed a change in user’s interest or a lack thereof, follow our tips to help improve navigation and ensure your website’s usability. Remember, navigation menus are just as likely to affect traffic and conversions, so check on these ever so often.
Give Your Site a Voice
Seeing other satisfied customers is a huge advantage for consumers. If you’ve got any new testimonials or won any awards, now is the time to add these to your site. Make your company more personable and trustworthy by adding this type of credibility.
The message is simple: small changes can have a big impact.